Josué Rojas is a fine artist, muralist and educator based in San Francisco. A socially committed creative communicator, Rojas' vision centers a public and studio visual art practice that blends multiple styles, visual languages with discourses of critical consciousness. The work is informed by bicultural and bilingual experience as well as by 20 + years of arts-leadership in the Bay Area, public art & media. "I feel an artist should serve, not only as the 'conscience of their era' but also as a positive conduit, infusing values of 'right relationships' into the public imagination."
A self-proclaimed "Cold War Kid," Rojas was a child migrant to San Francisco during the Salvadoran Civil War in the 1980's -- references to experiences growing up in the 1980's and 1990's permeates the collection.
In his latest collection, "Central American Pie," Rojas explores and expands upon his existing repertoire and cast of characters. In this unique collection the artist uses recognizable imagery; cartoons, comic books, sports logos, -- and breaks their traditional settings. Rojas remixes new and old visual dialects as he explores tensions between Emojis juxtaposed against Central American folkloric patterns, tropical birds painted traditional Mission-mural style and with abstraction; storybook illustration and elements of graffiti -- a playful dance in acrylic, spray paint and ink drawings. Rojas is at home in the liminal space where fine art meets the streets.
Central American Pie is a statement-- by using images of products, retro ads and Americana and re-imagining them within a Salvadoran American, San Franciscan and ultimately neo-Central American post-war context and lens -- CAP is more than the sum of many parts, it is a new whole, a Central American take on a story as American as apple pie.
Josué Rojas is a fine artist, muralist and educator based in San Francisco. A socially committed creative communicator, Rojas' vision centers a public and studio visual art practice that blends multiple styles, visual languages with discourses of critical consciousness. The work is informed by bicultural and bilingual experience as well as by 20 + years of arts-leadership in the Bay Area, public art & media. "I feel an artist should serve, not only as the 'conscience of their era' but also as a positive conduit, infusing values of 'right relationships' into the public imagination."
A self-proclaimed "Cold War Kid," Rojas was a child migrant to San Francisco during the Salvadoran Civil War in the 1980's -- references to experiences growing up in the 1980's and 1990's permeates the collection.
In his latest collection, "Central American Pie," Rojas explores and expands upon his existing repertoire and cast of characters. In this unique collection the artist uses recognizable imagery; cartoons, comic books, sports logos, -- and breaks their traditional settings. Rojas remixes new and old visual dialects as he explores tensions between Emojis juxtaposed against Central American folkloric patterns, tropical birds painted traditional Mission-mural style and with abstraction; storybook illustration and elements of graffiti -- a playful dance in acrylic, spray paint and ink drawings. Rojas is at home in the liminal space where fine art meets the streets.
Central American Pie is a statement-- by using images of products, retro ads and Americana and re-imagining them within a Salvadoran American, San Franciscan and ultimately neo-Central American post-war context and lens -- CAP is more than the sum of many parts, it is a new whole, a Central American take on a story as American as apple pie.
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